Wing It Sports Bar

Adelaide didn't need another generic front bar. It needed a Sports Bar made for the age of the Small Bar. 

Located in an Adelaide CBD basement, Wing It Sports Bar is an American sports bar and eatery dedicated to serving up hot wings and cold beers. Working with strategy first, we created a brand that filled a big gap in Adelaides hospitality line-up.

We decided to brand the bar as the restaurant version of a modern American sporting team. Often in US Sports, teams will have multiple idenities, uniforms, colours etc. We wanted to Wing It to have the same flexible branding to have some fun with. 


Brand strategy // identity system // illustrations // packaging design // interior design // photography // digital strategy // merchandise // exterior signage // menus // print collateral.