Housewarmer’s is breathing new life into mid-century pieces… and we breathed some life into their visual brand identity! In anticipation of Housewarmer’s storefront opening in early 2023, Divide whipped up some sweet branding to suit its refreshed-retro-aesthetic.

Combining a timeless mid-century olive green with a vibrant neon green injects some modernity and ‘now’-ness into the identity, while silhouettes of notable furniture pieces round out the identity.

+ Strategy
+ Messaging
+ Branding
+ Website
+ Signage
+ Social