Sodii

Sodii is an Australian-made electrolyte hydration product designed to replenish essential minerals lost through sweat and daily activity.

Divide onboarded this project at the conception phase, working through brand strategy to completion. The Sodii brand required us to design a full experience for the consumer. Our work balanced clinical credibility with lifestyle appeal: designing a brand that feels both functional and aspirational. From messaging to packaging, every element was carefully considered to sit confidently between science and lifestyle.