Bowden Brewing

Bowden Brewing is a hyper-local, community-focused brewery, and since launching in 2020, has become a staple of the Bowden community.

Divide joined at the inception stage, ahead of launch, to build a brand identity from the ground up. With frequent releases and broad distribution, packaging quickly became the heart of the project. Our solution? Clean, block-colour cans with minimal text: a deliberate contrast to the noise of the craft beer shelf. For their rotating limited releases, we lean into the wild side, illustrating playful, story-driven labels that push the brand into unexpected and expressive directions.